“Creativity is in our nature; every person has the potential to use it”

We go beyond the limit


Mohamed Hilal CEO

Luxury is today a symbol of wealth and status; although it is often mistaken for arrogance, I believe I can bring luxury back to its true nature: a powerful source of happiness. The key is to restore the humanity that links happiness to luxury…

The Group

The company was established long after the brands were developed.The passion and obsession with perfumery needed to be maintained in an overall business establishment.

Mohamed hilal award


The Mohammed Bin Rashid Award for Businessman of 2013 was presented to Mr. Mohamed Hilal.