“Creativity is in our nature; every person has the
potential to use it”
We go beyond the limit
Mohamed Hilal CEO
Luxury is today a symbol of wealth and status; although it is often mistaken for arrogance, I believe I can bring
luxury back to its true nature: a powerful source of happiness. The key is to restore the humanity that links
happiness to luxury…
The company was established long after the brands were developed.The passion and obsession with perfumery needed to be maintained in an overall business establishment.
The Mohammed Bin Rashid Award for Businessman of 2013 was presented to Mr. Mohamed Hilal.