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Mohamed’s obsession with perfumery led him to transform his passion into a business. He decided to quit his job as a Pilot and pursue his passion for perfumery. It was really a tough decision that everyone was against with but sometimes a tough decision is not about pleasing everyone, He believes that success lies in creating a niche for oneself and Hind Al Oud was his successful attempt in 2001.


Hind offers a collection of engaging perfumes for every man and woman who knows what they want and have always achieved it. This distinctive concoction of cultured scents combined with a dash of sophistication creates the sweet smell of success – those irresistible essences that evoke an air of esteem and leaves a lasting impression. Made of the highest quality with ultimate luxury with natural and rare ingredients of the world.


Hind Al Oud products are sold to the affluence society to the members of royal family, dignitaries, ambassadors, consular, celebrities, VIPs, leading business community etc., HIND AL OUD was a success then gradually progress and achieved limelight in the public. Recognition soon followed and Hind Al Oud was awarded the ‘Best Traditional Niche Fragrances’ by the Economic Department of Dubai in 2004. The brand entered into an exclusive agreement with Paris Gallery, where personalized Hind Al Oud Boutiques were established in Paris Gallery stores. Today Hind Al Oud is the number one brand in the perfumes sector in Paris Gallery‘s department stores across the UAE. Hind Al Oud broke a record by achieving the highest figure that has ever been achieved among perfumes and cosmetics houses, such as DIOR and CHANEL in Paris Gallery’s history.





One must dream but one must also persevere to turn those dreams into reality.


I firmly believe in this philosophy which makes me strive harder and pursue my dream of becoming a successful entrepreneur in the Perfume Industry. My innate desire towards perfumes, all started when I was still in my school days and began experimenting different oriental fragrances which I became popularly known.

Mohamed Ali Hilal was born in January 1975. Originally from the UAE. He has three sisters and two brothers, Married with two wonderful kids. He studied aviation in the U.S.A and returned home to start his promising career as an Emirates Airlines pilot. Mohamed chose the path to become a pilot because he was attracted to the idea of reaching where only few can reach, and so he thought flying would best satisfy his need for challenge. However, after the first few years, he realized there were other interesting challenges out there in the world, and he adventured himself in the daily risks of businesses.

His passion and instinct inspired him more to take another step. In 2005 he developed another luxury brand and opened its first store in April 2007. ANFASIC DOKHOON, A mirror of today’s continuous search for luxury and elegance. ANFASIC DOKHOON incenses and fragrance reaches every perfume lover’s home, spreading Arabic incense to all cultures, establishing a new trend in an era where the speed of development is the key to success. Anfasic Dokhoon aims at modernizing traditional Arabian perfumery by treasuring old recipes and genuine ingredients in elegant and contemporary packaging. Our ancestor’s heritage revives in a fresh dynamic and luxurious new brand. A real manifestation of style, image, and taste, Anfasic Dokhoon embodies prestige, power, and luxury reflecting the rich cultural heritage of Arabia through an innovative and modern image.


“Having an idea is just a start’. KHALTAT came before ANFASIC DOKHOON. Mohamed always wanted to do KHALTAT because of it’s unique and trendy ideas but that time it was not ripe enough to be in the market. And now following another instinct and a trendy brand, KHALTAT is finally launched. KHALTAT is about feelings and emotions. It is about nature as human beings. We discovered that this deeper level of understanding has two facets: a superficial level that labels our products with the ‘trendy’ aspect, and the values that do not change over time but stand behind the superficial characteristics to create a unique bond between the consumers and our name. Extremely powerful and lasting fragrances with uniquely trendy packaging and revolutionary appealing counters designs.


Today Mohamed Hilal is fully devoted to make Hind Al Oud, Anfasic Dokhoon and Khaltat the most internationally recognized perfume brand

from the region. He stopped flying as a Pilot but never stopped pursuing his dream in taking perfume industry to another level.


Under the patronage of H.H Sheikh Mohammed Bin Rashid Al Maktoum, The Mohammed Bin Rashid Award for young business leaders (YBL) was launched to recognize exceptional entrepreneurs within the local community of the UAE & the Arab World, awarding Mohamed Hilal as Business Man Of The Year for 2013.

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