Create an Ultimate Experience of Inclusive, Innovative and Inspirational Emirati Lifestyle Globally

Mission, Vision & Values

From perfumes, we have expanded our unique Emirati concepts into Food & Beverage: Milas, Musk and our newest addition, 3rd Avenue. Enjoying food is centered in the Art of designing the aromas within it; scent and taste come together in a natural balance. Behind the scenes of each of our restaurants is a perfumer that knows well how to use scent to turn each bite into a harmony of aromas.


Continuing through our creative and innovative process, we are branching out into the luxurious leather goods and luxury chocolate brands. Fashion, creativity, and inspiration are always at the forefront of our innovation; Hilal, our luxury leather goods brand, will portray our vision of a sophisticated, exclusive style. 


Knowledge, love, and happiness were all found in the sky. We have always tried to anticipate the fulfillment of our dreams, and the stars were used to guide us. Mnwa’ is Mohamed Hilal’s inspiration in the world of chocolate, bringing back the luxury chocolate experience; with deep, rich flavors we will restore what was once food for royalty.


Our philosophy is to work diligently and passionately, to build our brands with love, passion, inspiration, and happiness. Our goal is to inspire others through our work, to encourage and promote dedication, love, and happiness.

We welcome you to a uniquely modernized, traditional experience, in which Passion is our Inspiration.

With over 800 employees, the company boasts a solid infrastructure overseeing more than 100 stores spread across U.A.E & GCC (Kuwait, Bahrain, KSA & Oman).



Creating an Emotional Innovation Globally Through a Unique Experience of Emirati Products and Services


Create an Ultimate Experience of Inclusive, Innovative and Inspirational Emirati Lifestyle Globally


  • Our Interaction…Genuine with Love

  • Our Believe…We can make it happen

  • Our Mind…Wiser Everyday

  • Our Heart…Emotionally Innovative


Tel: 800MHilal (800644525)


The Citadel Tower - Business Bay 

Dubai, United Arab Emirates

P.O.Box 214721


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© 2018 - Mohamed Hilal Group